When Art Meets the Heart of Lamborghini
Lucrezia Roda captures the Lamborghini factory as art, where precision meets light and form in a bold and immersive visual narrative.
Opening on April 15, World Art Day, the Automobili Lamborghini Museum debuts The Industrial Perspective, a striking photography exhibition by Italian artist Lucrezia Roda.
Credit: Automobili Lamborghini
Known for her theatrical lens and bold composition, Roda offers an intimate look inside Lamborghini’s legendary factory, exploring its aesthetics through a blend of precision and emotion.
The exhibit follows the success of Lamborghini’s 60th anniversary and the acclaimed Dreamaway showcase. With over 172,000 visitors in 2024 alone, the museum continues to bridge automotive heritage and artistic innovation.
The Industrial Perspective features vivid, immersive works drawn from Roda’s 2023 series Inside Lamborghini, alongside images captured in other iconic Italian industrial settings.
Through rich textures, dramatic contrasts, and thoughtful sequencing, her photographs invite viewers to reimagine the factory floor as a space of vision rather than just function.
“This project captures the balance between order and chaos, light and structure,” says Roda. “At Lamborghini, production becomes poetry.”
Located in Sant’Agata Bolognese, the museum remains a beacon of design, performance, and cultural storytelling.
This latest exhibition reaffirms Lamborghini’s deep-rooted connection to the arts and its bold interpretation of beauty in motion.
