TAG Heuer's Precision and Innovation at the 2025 Australian Grand Prix
TAG Heuer returns to the 2025 Australian Grand Prix, showcasing precision and innovation at the heart of Formula 1 racing. Every second counts.
The 2025 Australian Grand Prix will be a thrilling showcase of speed and precision, with TAG Heuer at the forefront. As a long-time partner in motorsport, TAG Heuer exemplifies innovation and a passion for racing.
This collaboration honors the brand's enduring legacy in Formula 1, highlighting its expertise in timekeeping and connection to the sport.
Since 1969, TAG Heuer has played a pivotal role in F1, from supporting driver Jo Siffert to introducing the groundbreaking Le Mans Centigraph in 1971, which helped Scuderia Ferrari clinch multiple titles.
The brand’s acquisition of Heuer in the 1980s and its partnership with McLaren further cemented its presence, with legends like Alain Prost and Ayrton Senna wearing TAG Heuer watches.
As the Official Timekeeper of Formula 1® from 1992 to 2003 and a key partner of Oracle Red Bull Racing since 2016, TAG Heuer continues to define precision, with Max Verstappen securing four World Championships.
A highlight of this year’s race will be a custom-engineered pitlane clock, inspired by the TAG Heuer Formula 1 collection. Featuring high-performance materials and synchronized timing, it ensures unparalleled accuracy.
With immersive experiences and bold branding throughout the event, TAG Heuer will remain synonymous with precision—because in F1, every second counts.
