Louis Vuitton Named Formula 1® Title Partner for 2025 Australian Grand Prix

LVMH has made a bold statement by becoming a Global Partner of Formula 1® for the next decade, with Louis Vuitton joining as an Official Partner in 2025.

This remarkable collaboration unites two symbols of luxury, both renowned for their dedication to excellence and innovative vision.

As part of this prestigious partnership, Louis Vuitton will headline the 2025 season opener in Melbourne, which will be officially named the FORMULA 1® LOUIS VUITTON AUSTRALIAN GRAND PRIX 2025.

This marks a major milestone as the luxury brand steps into the spotlight within the world of motorsport, with significant trackside presence; a first for Louis Vuitton.

The brand will also feature prominently in key moments, such as the opening ceremony and podium celebrations, where the iconic Louis Vuitton Trophy Trunks will be presented to the top three drivers.

These trunks, adorned with the signature Monogram and a unique “V” design, will be customized for each race, reflecting the local spirit while maintaining the brand’s timeless elegance.

Louis Vuitton’s connection to Formula 1 dates back to its collaboration with the Automobile Club de Monaco for the Grand Prix de Monaco™.

This partnership strengthens the shared commitment to luxury, performance, and innovation in an era where sport, culture, fashion, and entertainment seamlessly intersect.